“Ford Tough”

Forget about its best-selling F-150 pickup trucks. A strong sense of history, in this case family history, is the most important factor in the relative strength of Ford Motor Company, compared to General Motors and Chrysler. A recent New York Times article notes that the descendents of Henry Ford who hold a controlling interest in…

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Name That Downturn!

In trying to give today’s economy some historical context, many have cited the Great Depression. We’re guilty of it, as is the media at large. After all, it’s the biggest, most impressive example of financial failure around—and one that most people, even those who dozed through history in high school, have heard of. But it’s…

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What Is in a Name?

When I got married a few years ago, I faced an identity issue common to many modern women—do I change my last name? While the emotional, family-oriented side of me felt that building a new life with my husband most certainly meant that I would share his name, the ambitious, career-oriented aspect struggled with the…

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Old Is the New New

ESTABLISHING SHOT of an outdoor sidewalk café near Foggy Bottom. EXT. CAFÉ – WASHINGTON, D.C.Intrepid Idea Engineer Christian has coffee with a management consultant friend. In Washington, it’s often humid. And the humidity isn’t just a climatological phenomenon; it’s a character in the town’s ongoing drama. In fact, it’s a character named Shirley. CHRISTIAN Wow….

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Campbell-Ewald … and Sloan?

In the wake of this week’s GM bankruptcy, the media is generating a lot of biographical sketches of impacted employees, dealers, communities, and customers. On that note, I’d like to do a “shout out” to those creative folks who contributed to our collective memory such classic mind-candy as “Baseball, Hot Dogs, Apple Pie and Chevrolet,”…

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Book: The Sequel

Despite the occasional, hysterical headline about the death of the book as we know it—usually with a reference to the runaway success of Amazon.com’s Kindle digital book display—there has never been a better time to leverage your organization’s heritage in the form of a book. Self-serving? Of course. For you as well as for me….

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