Nothing kills bad content faster than social media: how inauthentic storytelling may come back to bite you

Bruce Weindruch, CEO and Founder of The History Factory It takes a staggering 17 billion Facebook posts, 200 million tweets a day and 42 million user-generated Yelp reviews to fuel today‚Äôs social media engine. This frenzy of public opinion is certainly a noisemaker for C-suite strategists, and in our view, reopens the content phenomenon debate…

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