Sometimes when I tell people that I work for The History Factory, they ask me, “Oh, does that mean that you fabricate history?” The question they’re actually asking me is, “Are you a spin doctor?” And my answer is “no.” To have integrity, every story must be substantial and authentic, or else it belongs in…
Stories are not just for telling the past, but for revealing windows to the future. Connecting employee’s hearts and minds to the organization’s experience creates resonance in ways other tools cannot achieve.
Daily, businesses tough it out. Having a storyteller means battling it out for the future.
Implicitly, companies have long histories because they have been good at what they do. But, remembering what they have done well – and using that information – keeps the organization’s accomplishments relevant.