Brooks Brothers’ collection of stories is not one of an organization who was the conservator of American values, says Bruce Weindruch. No, they’re clothing innovators. Without having revisited their rich heritage with a new point of view, this important distinction might not have been made, nor known. As Bruce explains in this video case study, the clothier’s innovation was well-known and appreciated by the likes of Fred Astaire, Fran Lebowitz and Eric Clapton. With that – and much other knowledge discovered in their history – nearly two centuries of style continues on.