Preparing to Improvise, Start with the Future and Work ALL the way Back

Last Wednesday, I arrived at Washington and Lee University, in Lexington, Virginia, to offer a guest lecture for Professor Caleb Dance’s undergraduate course, “Improvisation and Performance Culture in the Ancient World.” The class examines improvisation’s fundamental role in the overlapping art forms of storytelling, public speaking, theater and music. Dr. Dance asked me to relate…

Read More ›

Corporate Storytelling: the 7 Tips for Audience Engagement #6 – Crafting Details and Scenes, not Dates and Statistics

Remember that interesting couple you met at the party, the ones from my last blog installment? Well, picture this: you come home from that same party and tell your wife that you’d like to invite them over for dinner sometime. “Okay, but which couple?” she replies. “We met a ton of people tonight, Charles.” “Joel…

Read More ›

Corporate Storytelling: 7 Tips for Audience Engagement #4 — Starting Before Your Founding Date

Let’s recap. In the first three installments of this corporate storytelling series, I defined what is and is not storytelling, discussed the raw source material that informs our stories, and explored the idea of delivering unique stories for different target audiences. How about we finally discuss the story crafting process itself? You’ve got a blank…

Read More ›

The Future of History

The internet is amazing. Yes, it can also be a cesspool of uselessness, but at its best, the web offers some impressive and innovative means of sharing information—sights, sounds and stories. At The History Factory, we’re always on the lookout for fresh ways to get a story out there. We also happen to dig well-produced…

Read More ›