Superstorms: The Multifaceted Soul of Storytelling

Storytellers rely on conflict. It’s the central motivator in any good plot. Without conflict people simply don’t care—readers stop reading, moviegoers stop watching (and ask for their money back), and audiences stop “Following.” Narrative conflict is developed and identified according to certain predefined tropes, namely: Man vs. Man (Rocky), Man vs. Society (1984), Man vs….

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America Eats…And Discovers

By Adam Nemett My colleague Scott McMurray recently wrote an excellent post about the Works Progress Administration (WPA) and the program’s vital role in Depression-era rebuilding of our nation’s economy and infrastructure. I’d like to piggyback on that and write about the WPA’s vital role in my dinner last week. Operating out of the same…

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America Eats…And Discovers

By Adam Nemmet My colleague Scott McMurray recently wrote an excellent post about the Works Progress Administration (WPA) and the program’s vital role in Depression-era rebuilding of our nation’s economy and infrastructure. I’d like to piggyback on that and write about the WPA’s vital role in my dinner last week. Operating out of the same…

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During the past year, The History Factory has enjoyed the privilege of working with CME Group, the world’s largest futures and derivatives exchange. When the Chicago Mercantile Exchange merged with the New York Mercantile Exchange (NYMEX) and its downtown neighbor, the Chicago Board of Trade (CBOT), The History Factory was called upon to weave the…

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Dead Livelihoods

I’m smitten with imagery lately. Perhaps it’s our work on Adobe Photoshop’s 20th anniversary, but these days I’m hitting the Google image search like an all-you-can-eat buffet, and find myself clicking on those image-centric links I might ordinarily ignore. If it’s true a picture says a thousand words, and our ADD culture is increasingly moving…

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Innovative Interpretation

Picture this: A client tells us, “Hey, our CEO would really like to render our organizational history in the form of an 8-minute video incorporating a giant light box, a bunch of sand, and a gorgeous Ukrainian performance artist. Whaddya think?” Now, when organizations choose to celebrate and recognize their collective histories, there are several…

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Raw Materials

Sometimes, one of our new clients will sheepishly admit that their organization hasn’t kept particularly good records of the last, say, 50 years of their existence. Forget about a formal archives program, that’s the least of their problems. They don’t have photos of employee events, their scrapbooks are missing, a great box of old newsreels…

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