History by Association

Name an industry, and there’s bound to be an organization—or more likely a myriad of organizations—representing its interests. From broad industrywide associations to niche professional interests like the U.S. Association for Reptile Keepers, there is a group for everyone. The amount of competition and specialization has associations competing for mindshare and for share of member…

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The Founder’s Legacy: How You Frame the Founder is Critical to Your Company’s Ongoing Narrative

Famous founders from L-R: Ezra Cornell, Mary Pickford, Jack Ma and Steve Jobs. Successful companies heed the principles of their founders, even those companies whose founders are long gone. This is the theme of the recent book The Founder’s Mentality: How to Overcome the Predictable Crises of Growth by Chris Zook and James Allen, as…

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Configuring the Content Supply Chain

Everyone is talking about content, but there are some areas for improvement when it comes to maximizing its value. First, props go to the Chicago American Marketing Association’s BrandSmart 2014 (#Bsmart14) for delivering a powerful and content rich conference last Thursday, March 20. Every presentation of the event’s theme, “The Art and Science of Storytelling”,…

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Beyond the History Video and PowerPoint: Four Proven Ways to Use Storytelling in Your Onboarding and Training Programs

Corporate onboarding and training programs increasingly emphasize using storytelling as a best practice to help messages stick. Many companies are reconfiguring their learning model to ensure that their people come out of training informed and engaged. Often, a video or a few presentation slides dedicated to the history of the organization is as deep as…

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In Search of the Big Idea: Things to Think About When Brainstorming Ideas For Your Company’s Anniversary

By Jason Dressel Companies routinely come to The History Factory and to historyfactory.com because they’re looking for ideas for their upcoming company anniversary. A common approach includes some combination of the following activities: Benchmarking what competitors have done Brainstorming ideas with an anniversary task force Just like how a boxer wins a match by landing…

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