Papers of Senator Jeff Bingaman Move to Permanent Home at the University of New Mexico

The papers of Jeff Bingaman, a 30-year U.S. senator from New Mexico, have moved to their permanent home at the University of New Mexico’s Center for Southwest Research and Special Collections. The History Factory inventoried the Senator’s legislative files to prepare them for use. The series consisted of more than 800 linear feet of materials…

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Advertising During Your Anniversary: Authenticating and Strengthening Brands by Communicating Substantive Content

Several leading brands are leveraging their anniversaries in their advertising. Especially in 2012, a year packed with major anniversaries, the airwaves and digital and print media are saturated with celebratory and commemorative anniversary messages. But what is the value of this type of consumer communication, and what does it achieve? At The History Factory, we…

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