Corporate history publications, which are sometimes referred to as company history books, play a significant role in the process of creating a corporate history and celebrating an organization’s heritage.
Why, however, would an organization create a corporate history publication?
To put it simply, a well-written corporate history publication helps the company celebrate its victories and move together toward its future success. In the context of heritage management, history books and publications promote the brand and have many other benefits, such as:
To create a definitive history.
A well-researched and well-written history of your brand serves as an official record and handy reference for all stakeholders, from employees to shareholders. An organization like The History Factory that is dedicated to providing creative and fresh approaches to heritage will craft colorful details and scenes, rather than writing a string of dates, names and statistics.
To bring your history up to date.
With many big events over a prolonged period of time, a corporate history book provides the opportunity to celebrate your organization’s brand, and reflect where the organization is today and where it is headed.
To commemorate a major company anniversary or milestone.
Documenting your corporate history with a publication for the purpose of an anniversary or milestone puts your history in the hands of those who can appreciate it and use it. Authentic corporate expressions of values resonate over time and help a company with a proud heritage differentiate itself from others—younger or older—within the marketplace.
To utilize a pivotal moment in your evolution.
History is made every day, and the best way to capture it is to document it. Your organization’s heritage is made up of many experiences and perspectives, including those that otherwise might not be told. Documenting those perspectives, particularly in relationship to a pivotal moment, creates a living history of your organization’s experience.