The Future of History

The internet is amazing. Yes, it can also be a cesspool of uselessness, but at its best, the web offers some impressive and innovative means of sharing information—sights, sounds and stories. At The History Factory, we’re always on the lookout for fresh ways to get a story out there. We also happen to dig well-produced…

Read More ›

Virtual Exhibit Enhances Zurich in North America’s Centennial Celebration

How Zurich’s traveling exhibits evolved into a dynamic and interactive virtual experience The History Factory was pleased to create and implement traveling exhibits as part of Zurich in North America’s centennial celebration. Displayed at financial services industry events throughout 2012, these exhibits shared Zurich’s 100-year history of insuring and helping to build the America we…

Read More ›

Internet as truth-teller: Why you shouldn’t shy away from the Web’s archiving capabilities

The ongoing scandal involving David Petraeus, former head of the CIA, proves one thing: The Internet never forgets. Part of the national debate centers on sensitive information in e-mail messages that some argue should have stayed housed safely on a secure network or computer. E-mails aren’t the only online artifacts that can boomerang on the…

Read More ›

Presidential Elections and a Brief History of Emerging Technologies

Throughout our history, presidential elections continue to help introduce new and emerging technologies, demonstrating their application and setting the table for their broader commercialization. In fact, today’s presidential election marks the 60th anniversary of the use of computers to predict results. While polling–or even actual vote counts–may be questioned by some, those challenges are largely…

Read More ›

Superstorms: The Multifaceted Soul of Storytelling

Storytellers rely on conflict. It’s the central motivator in any good plot. Without conflict people simply don’t care—readers stop reading, moviegoers stop watching (and ask for their money back), and audiences stop “Following.” Narrative conflict is developed and identified according to certain predefined tropes, namely: Man vs. Man (Rocky), Man vs. Society (1984), Man vs….

Read More ›

Advertising During Your Anniversary: Authenticating and Strengthening Brands by Communicating Substantive Content

Several leading brands are leveraging their anniversaries in their advertising. Especially in 2012, a year packed with major anniversaries, the airwaves and digital and print media are saturated with celebratory and commemorative anniversary messages. But what is the value of this type of consumer communication, and what does it achieve? At The History Factory, we…

Read More ›

Winners and Losers: What October Baseball and Penn State Football Can Teach Us about Leadership, Reputation and Brand Management

October in America is an exciting month for sports. Major League Baseball is finally getting interesting, college football and the NFL are heating up, the NBA and NCAA basketball are getting ready to hit the court and the NHL has tagged back into the Let’s-Shaft-Our-Customers-and-Tarnish-Our-Reputation Ring. Of course here in the Washington, D.C. area, we…

Read More ›

Virtual Exhibits 101

By Sara Eagin Virtual exhibits are increasingly becoming part of the discussions we have with clients about museum and exhibit solutions. It’s a topic of discussion both for companies in the process of building a museum or exhibit, and those just beginning to think about developing one. A few reasons why virtual exhibits are becoming increasingly relevant…

Read More ›