During the past year, The History Factory has enjoyed the privilege of working with CME Group, the world’s largest futures and derivatives exchange. When the Chicago Mercantile Exchange merged with the New York Mercantile Exchange (NYMEX) and its downtown neighbor, the Chicago Board of Trade (CBOT), The History Factory was called upon to weave the…

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Listening to History vs. Histrionics

Oral histories—extended interviews that capture the “you are there” feel of an executive’s career —enrich an organization’s bank of heritage assets to be leveraged in support of corporate transformation, change management, and a host of other goals. Capturing foundational stories that exemplify corporate values and “hero” stories, including lessons learned from setbacks, before they are…

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BP: Beyond Core Values

When BP’s “Beyond Petroleum” image campaign was running full throttle a few years ago, I remember cornering a company lawyer. What was wrong with being a petroleum company, and being the best one they could be? He shrugged. Oil was so 20th century; the company’s C-suite was focused on a future increasingly powered by alternative…

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BP: Beyond Core Values

When BP’s “Beyond Petroleum” image campaign was running full throttle a few years ago, I remember cornering a company lawyer. What was wrong with being a petroleum company, and being the best one they could be? He shrugged. Oil was so 20th century; the company’s C-suite was focused on a future increasingly powered by alternative…

Read More ›