Use Your Brand Heritage to Spark Innovation

Image from MillerCoors In the never-ending battle to win new customers and inspire brand loyalists, companies are investing millions of dollars in innovation initiatives to generate engagement and accelerate growth. They build substantial R&D capabilities, introduce new products and line extensions, engage agencies to reposition their brands and launch clever marketing programs. Too many companies,…

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The Founder’s Legacy: How You Frame the Founder is Critical to Your Company’s Ongoing Narrative

Famous founders from L-R: Ezra Cornell, Mary Pickford, Jack Ma and Steve Jobs. Successful companies heed the principles of their founders, even those companies whose founders are long gone. This is the theme of the recent book The Founder’s Mentality: How to Overcome the Predictable Crises of Growth by Chris Zook and James Allen, as…

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