Benefits of Corporate History Publications

Corporate history publications, which are sometimes referred to as company history books, play a significant role in the process of creating a corporate history and celebrating an organization’s heritage. Why, however, would an organization create a corporate history publication? To put it simply, a well-written corporate history publication helps the company celebrate its victories and…

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Corporate Storytelling: the 7 Tips for Audience Engagement #6 – Crafting Details and Scenes, not Dates and Statistics

Remember that interesting couple you met at the party, the ones from my last blog installment? Well, picture this: you come home from that same party and tell your wife that you’d like to invite them over for dinner sometime. “Okay, but which couple?” she replies. “We met a ton of people tonight, Charles.” “Joel…

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A Mirror from the Past: The Commoditization of Advertising in the Internet Age

In recent years, I have presented the history of Chicago advertising and public relations as a guest lecturer for Ron Culp’s DePaul University class “Chicago Agencies: Yesterday, Today & Tomorrow.” While the students’ learning has been a focal point of my lectures, my own learning was piqued while preparing for my early January 2015 presentation,…

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A Sustainable Infrastructure for Corporate Storytelling: Craft Foundational Narratives

In my last blog post, I shared the first step toward the development of a sustainable storytelling program: Confirm the Vision. The alignment achieved during this process—of program goals, target audiences, metrics and behaviors to be encouraged, and key messaging— provides the critical business lens for an organization to focus its investments to capture, interpret…

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