A Mirror from the Past: The Commoditization of Advertising in the Internet Age

In recent years, I have presented the history of Chicago advertising and public relations as a guest lecturer for Ron Culp’s DePaul University class “Chicago Agencies: Yesterday, Today & Tomorrow.” While the students’ learning has been a focal point of my lectures, my own learning was piqued while preparing for my early January 2015 presentation,…

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A Sustainable Infrastructure for Corporate Storytelling: Craft Foundational Narratives

In my last blog post, I shared the first step toward the development of a sustainable storytelling program: Confirm the Vision. The alignment achieved during this process—of program goals, target audiences, metrics and behaviors to be encouraged, and key messaging— provides the critical business lens for an organization to focus its investments to capture, interpret…

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THF’s Adam Nemett Educates UVA Students on the Power of Corporate Storytelling

The History Factory’s Adam Nemett recently shared his experiences and insights as a guest lecturer at the University of Virginia’s “Literature and the Professions: Money Talks.” The new course for first-year students encourages analyzing the meaning and value of capital through readings of novels, plays, and poetry. Invited by English professor Herbert Tucker, Nemett facilitated…

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A Sustainable Infrastructure for Corporate Storytelling: Confirm the Vision

In my previous blog entry, I outlined the process needed for organizations to establish a sustainable storytelling infrastructure. Today, let’s take a closer look at the first step. Unlike Field of Dreams, in which Ray Kinsella follows the voice that says, “Build it and they will come,” a sustainable storytelling infrastructure requires more than hope…

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Corporate Storytelling: Getting results through a sustainable infrastructure

Storytelling is hot. New business books, journal articles, conference topics and no less than five blog posts in my inbox over the past week confirm that corporate storytelling has achieved near-hype status. Communications firms seem to be falling over themselves to demonstrate what great filmmakers, authors and The History Factory already have at the core…

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Corporate Storytelling: 7 Tips for Audience Engagement #4 — Starting Before Your Founding Date

Let’s recap. In the first three installments of this corporate storytelling series, I defined what is and is not storytelling, discussed the raw source material that informs our stories, and explored the idea of delivering unique stories for different target audiences. How about we finally discuss the story crafting process itself? You’ve got a blank…

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