After a series of devastating lawsuits, morale was low among Prudential’s employees and agents. Even customers felt let down. As part of the company’s efforts to rekindle the spirit of The Rock, Prudential turned to The History Factory to create a program that would leverage its proud past.
Our solution, The Power of a Story, captured stories of company pride as told by employees in an impactful publication. The memories were shared at a series of company meetings, which were also facilitated by The History Factory.
Today, The Power of a Story, reminds customers, agents, and employees that Prudential is a company that cares.