Happy Anniversary?

Five years ago, the global financial collapse extinguished some companies and changed the plot line for those that survived. It’s time to say happy anniversary to the Great Recession. Five years ago this week, Lehman Brothers filed for bankruptcy, Bank of America purchased Merrill Lynch, AIG received a bailout and the Dow plummeted 504 points…

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In Search of the Big Idea: Things to Think About When Brainstorming Ideas For Your Company’s Anniversary

By Jason Dressel Companies routinely come to The History Factory and to historyfactory.com because they’re looking for ideas for their upcoming company anniversary. A common approach includes some combination of the following activities: Benchmarking what competitors have done Brainstorming ideas with an anniversary task force Just like how a boxer wins a match by landing…

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Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan

By Jason Dressel Commemoration, not celebration. First off, the tone needs to be right. Understandably, many tend to approach a company anniversary as a celebration, but not everyone’s feeling like it’s party time in this economic environment. More likely than not, the organization has had some challenges over the last few years. There may have…

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In Search of the Big Idea: Things to Think About When Brainstorming Ideas For Your Company’s Anniversary

By Jason Dressel Companies routinely come to The History Factory and to historyfactory.com because they’re looking for ideas for their upcoming company anniversary. A common approach includes some combination of the following activities: Benchmarking what competitors have done Brainstorming ideas with an anniversary task force Just like how a boxer wins a match by landing…

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Corporate Anniversary Gifts

For many organizations, the “corporate anniversary gift” is just going to be another trinket in their arsenal of stuff, when it should really be an authentic expression of the anniversary itself. By Jason Dressel When you think “corporate anniversary gifts,” what comes to mind? Probably something you’ve seen before with a logo on it. A mug. A courier bag. A jacket. Maybe…

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Reflections at 10

This week marks my 10th anniversary at The History Factory. Ten years is a long time to stay at one place, especially since it seems that today’s young professionals are likely to have several different careers over a 30-year span, let alone work for multiple companies in the same industry.   I’ve been fortunate enough…

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