Why Archives Matter

The traditional rationale to persuade organizations to build a corporate archive is that you need to do it for history; serving posterity was justification enough to open the corporate checkbook. Nowadays, it is no longer sufficient to remind people of their social and communal “duty,” as companies have an obligation to stakeholders to provide more…

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The Case for an Integrated Company Anniversary – A Corporate Archivist’s View

Thomas Inglin, Corporate Archivist, Financial Services Industry Most organizations preparing to honor a milestone or company anniversary are likely to believe that celebrating an event of this magnitude can be accomplished with a beautiful published book. It’s a safe and easy solution that a corporate archivist like me would logically come to, given the volume…

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Configuring the Content Supply Chain

Everyone is talking about content, but there are some areas for improvement when it comes to maximizing its value. First, props go to the Chicago American Marketing Association’s BrandSmart 2014 (#Bsmart14) for delivering a powerful and content rich conference last Thursday, March 20. Every presentation of the event’s theme, “The Art and Science of Storytelling”,…

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Brooks Brothers’ Rich Heritage Dazzles in ‘Gatsby’

All organizations at one point or another will encounter a unique chance to leverage their heritage. Whatever form that takes—a strategic partnership, a political or social reason, or an internal opportunity—companies should be prepared for it. But they don’t often have the resources to capitalize on the opportunity. And when that happens, a better-equipped competitor…

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