The Power of StoryArc™: Deriving Authenticity from Adversity

Encoded within your corporate heritage are tangled strands of stories waiting to be unfurled, accessed and retold in ways that connect, inform and inspire. Conventional wisdom says that the most inspiring stories about groundbreaking accomplishments and breakthrough products should form the centerpiece of your corporate narrative. However, it’s often the tales of adversity that resonate…

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Use Your Brand Heritage to Spark Innovation

Image from MillerCoors In the never-ending battle to win new customers and inspire brand loyalists, companies are investing millions of dollars in innovation initiatives to generate engagement and accelerate growth. They build substantial R&D capabilities, introduce new products and line extensions, engage agencies to reposition their brands and launch clever marketing programs. Too many companies,…

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Preparing to Improvise, Start with the Future and Work ALL the way Back

Last Wednesday, I arrived at Washington and Lee University, in Lexington, Virginia, to offer a guest lecture for Professor Caleb Dance’s undergraduate course, “Improvisation and Performance Culture in the Ancient World.” The class examines improvisation’s fundamental role in the overlapping art forms of storytelling, public speaking, theater and music. Dr. Dance asked me to relate…

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