Corporate Storytelling: the 7 Tips for Audience Engagement #6 – Crafting Details and Scenes, not Dates and Statistics

Remember that interesting couple you met at the party, the ones from my last blog installment? Well, picture this: you come home from that same party and tell your wife that you’d like to invite them over for dinner sometime. “Okay, but which couple?” she replies. “We met a ton of people tonight, Charles.” “Joel…

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A Mirror from the Past: The Commoditization of Advertising in the Internet Age

In recent years, I have presented the history of Chicago advertising and public relations as a guest lecturer for Ron Culp’s DePaul University class “Chicago Agencies: Yesterday, Today & Tomorrow.” While the students’ learning has been a focal point of my lectures, my own learning was piqued while preparing for my early January 2015 presentation,…

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Corporate Storytelling: Getting results through a sustainable infrastructure

Storytelling is hot. New business books, journal articles, conference topics and no less than five blog posts in my inbox over the past week confirm that corporate storytelling has achieved near-hype status. Communications firms seem to be falling over themselves to demonstrate what great filmmakers, authors and The History Factory already have at the core…

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Nothing kills bad content faster than social media: how inauthentic storytelling may come back to bite you

Bruce Weindruch, CEO and Founder of The History Factory It takes a staggering 17 billion Facebook posts, 200 million tweets a day and 42 million user-generated Yelp reviews to fuel today’s social media engine. This frenzy of public opinion is certainly a noisemaker for C-suite strategists, and in our view, reopens the content phenomenon debate…

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Brooks Brothers’ Rich Heritage Dazzles in ‘Gatsby’

All organizations at one point or another will encounter a unique chance to leverage their heritage. Whatever form that takes—a strategic partnership, a political or social reason, or an internal opportunity—companies should be prepared for it. But they don’t often have the resources to capitalize on the opportunity. And when that happens, a better-equipped competitor…

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Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan

By Jason Dressel Any corporation that is planning to mark an important milestone—whether 10 years or 150—needs to ensure that the messaging around the program is effective. Because corporate anniversaries are recognized at most every five or 10 years, and more likely every 25 or 50 years, it’s not like other marketing and communication programs,…

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Your Father’s Muzak

Companies struggling for brand recognition might look enviously at Muzak, whose pithy name is instantly recognizable across America as the company responsible for the generic-sounding music heard in office buildings and waiting rooms. The problem—as NPR reports—is that Muzak has been trying to rebrand itself. But its 75-year-old history keeps getting in the way. Elevator…

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