Fine Lines: 3 Ways to Transform Your Company’s Outdated Timeline

Content and composition can have a significant impact on the value of a company’s timeline. Part one of this blog series identified common missteps and challenges companies face when assembling their organization’s past. We pick up the conversation by exploring trends and strategies that can help transform your company’s timeline from an underused resource into…

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From Franklin to Philanthropy: A History of Altruistic Storytelling

The idea of philanthropy wasn’t born yesterday, and a foundation’s ability to speak to the public didn’t begin with Facebook. As we begin building the communication programs of tomorrow, what better place to look than the creative muscle memory of our past? How have philanthropies elevated themselves throughout history in times of stress and technological change?…

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Capitalizing on Your Organization’s Heritage to Drive Change

Bruce Weindruch leads a workshop on how organizations can capitalize on their history. This week, I had the pleasure of joining our CEO Bruce Weindruch in Detroit at the ComNet16: Driving Change conference. The History Factory led a pre-conference workshop for the Communications Network’s annual event. Senior communication leaders from nonprofits and foundations around the…

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Use Your Brand Heritage to Spark Innovation

Image from MillerCoors In the never-ending battle to win new customers and inspire brand loyalists, companies are investing millions of dollars in innovation initiatives to generate engagement and accelerate growth. They build substantial R&D capabilities, introduce new products and line extensions, engage agencies to reposition their brands and launch clever marketing programs. Too many companies,…

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