After revisiting the philanthropic nature of Fireman’s Fund when it was founded in 1863, it became clear that the original mission would resonate with people today. The story inspired the creation of a new initiative that brought the 150-year-old mission back to life. After it was presented to the board in Germany, where it was…
The Hartford had always based their identity in an old story: they had insured both Abraham Lincoln and Robert E. Lee. But after 200 years, the world had changed, and The Hartford needed to reassert its relevance to the industry and it’s customers. Bruce Weindruch asked a simple question about this old story, and in…
Stories are not just for telling the past, but for revealing windows to the future. Connecting employee’s hearts and minds to the organization’s experience creates resonance in ways other tools cannot achieve.
Daily, businesses tough it out. Having a storyteller means battling it out for the future.
Implicitly, companies have long histories because they have been good at what they do. But, remembering what they have done well – and using that information – keeps the organization’s accomplishments relevant.
Telling a story is more than just facts – it’s about creating emotional resonance. For organizations, it’s not always an easy practice, but Bruce shares how a story can be remembered, long after it’s told.
A thoughtful story architecture can help an organization not only create an impactful narrative, but can also ensure it targets the exact intended audience. Hear a story of how it has worked before.
In the modern age of a democratic business world, C-Suite leadership must understand the role content plays within an organization and the purpose it serves.
A leaders’ need for content is based on making great decisions. Using content as an organization’s information point creates clear differentiation while making emotional connections with stakeholders that supports inspiration for growth, communication of new ideas and making mid-course corrections.