Exhibit Design: Seeing is Believing

A birds-eye view of our exhibit design for New Balance’s Visitor Engagement center. A great corporate exhibit is designed to inform and inspire. Done well, it can completely transform the way an organization is perceived both externally and internally. Over the years, we have designed and installed numerous corporate exhibits. Great companies accomplish great things. And inevitably there comes…

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A Sustainable Infrastructure for Corporate Storytelling: Confirm the Vision

In my previous blog entry, I outlined the process needed for organizations to establish a sustainable storytelling infrastructure. Today, let’s take a closer look at the first step. Unlike Field of Dreams, in which Ray Kinsella follows the voice that says, “Build it and they will come,” a sustainable storytelling infrastructure requires more than hope…

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Corporate Storytelling: Getting results through a sustainable infrastructure

Storytelling is hot. New business books, journal articles, conference topics and no less than five blog posts in my inbox over the past week confirm that corporate storytelling has achieved near-hype status. Communications firms seem to be falling over themselves to demonstrate what great filmmakers, authors and The History Factory already have at the core…

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Say Cheese! Part 1

Tips for Creating a Corporate Photo Archive We’ve all heard the saying “A picture is worth a thousand words.” As much as I dislike corny truisms, I have to admit this one is pretty accurate. I’ve searched through the records of many corporations, and it’s not the stock certificates or memos that catch my attention—it’s the…

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