Preparing to Improvise, Start with the Future and Work ALL the way Back

Last Wednesday, I arrived at Washington and Lee University, in Lexington, Virginia, to offer a guest lecture for Professor Caleb Dance’s undergraduate course, “Improvisation and Performance Culture in the Ancient World.” The class examines improvisation’s fundamental role in the overlapping art forms of storytelling, public speaking, theater and music. Dr. Dance asked me to relate…

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Benefits of Corporate History Publications

Corporate history publications, which are sometimes referred to as company history books, play a significant role in the process of creating a corporate history and celebrating an organization’s heritage. Why, however, would an organization create a corporate history publication? To put it simply, a well-written corporate history publication helps the company celebrate its victories and…

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Corporate Storytelling: the 7 Tips for Audience Engagement #6 – Crafting Details and Scenes, not Dates and Statistics

Remember that interesting couple you met at the party, the ones from my last blog installment? Well, picture this: you come home from that same party and tell your wife that you’d like to invite them over for dinner sometime. “Okay, but which couple?” she replies. “We met a ton of people tonight, Charles.” “Joel…

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THF’s Adam Nemett Educates UVA Students on the Power of Corporate Storytelling

The History Factory’s Adam Nemett recently shared his experiences and insights as a guest lecturer at the University of Virginia’s “Literature and the Professions: Money Talks.” The new course for first-year students encourages analyzing the meaning and value of capital through readings of novels, plays, and poetry. Invited by English professor Herbert Tucker, Nemett facilitated…

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