A Sustainable Infrastructure for Corporate Storytelling: Confirm the Vision

In my previous blog entry, I outlined the process needed for organizations to establish a sustainable storytelling infrastructure. Today, let’s take a closer look at the first step. Unlike Field of Dreams, in which Ray Kinsella follows the voice that says, “Build it and they will come,” a sustainable storytelling infrastructure requires more than hope…

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“Ford Tough”

Forget about its best-selling F-150 pickup trucks. A strong sense of history, in this case family history, is the most important factor in the relative strength of Ford Motor Company, compared to General Motors and Chrysler. A recent New York Times article notes that the descendents of Henry Ford who hold a controlling interest in…

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