Happy Anniversary?

Five years ago, the global financial collapse extinguished some companies and changed the plot line for those that survived. It’s time to say happy anniversary to the Great Recession. Five years ago this week, Lehman Brothers filed for bankruptcy, Bank of America purchased Merrill Lynch, AIG received a bailout and the Dow plummeted 504 points…

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Brooks Brothers’ Rich Heritage Dazzles in ‘Gatsby’

All organizations at one point or another will encounter a unique chance to leverage their heritage. Whatever form that takes—a strategic partnership, a political or social reason, or an internal opportunity—companies should be prepared for it. But they don’t often have the resources to capitalize on the opportunity. And when that happens, a better-equipped competitor…

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The Future of History

The internet is amazing. Yes, it can also be a cesspool of uselessness, but at its best, the web offers some impressive and innovative means of sharing information—sights, sounds and stories. At The History Factory, we’re always on the lookout for fresh ways to get a story out there. We also happen to dig well-produced…

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Virtual Exhibit Enhances Zurich in North America’s Centennial Celebration

How Zurich’s traveling exhibits evolved into a dynamic and interactive virtual experience The History Factory was pleased to create and implement traveling exhibits as part of Zurich in North America’s centennial celebration. Displayed at financial services industry events throughout 2012, these exhibits shared Zurich’s 100-year history of insuring and helping to build the America we…

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Internet as truth-teller: Why you shouldn’t shy away from the Web’s archiving capabilities

The ongoing scandal involving David Petraeus, former head of the CIA, proves one thing: The Internet never forgets. Part of the national debate centers on sensitive information in e-mail messages that some argue should have stayed housed safely on a secure network or computer. E-mails aren’t the only online artifacts that can boomerang on the…

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Winners and Losers: What October Baseball and Penn State Football Can Teach Us about Leadership, Reputation and Brand Management

October in America is an exciting month for sports. Major League Baseball is finally getting interesting, college football and the NFL are heating up, the NBA and NCAA basketball are getting ready to hit the court and the NHL has tagged back into the Let’s-Shaft-Our-Customers-and-Tarnish-Our-Reputation Ring. Of course here in the Washington, D.C. area, we…

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Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan

By Jason Dressel Any corporation that is planning to mark an important milestone—whether 10 years or 150—needs to ensure that the messaging around the program is effective. Because corporate anniversaries are recognized at most every five or 10 years, and more likely every 25 or 50 years, it’s not like other marketing and communication programs,…

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