Capitalizing on Your Organization’s Heritage to Drive Change

Bruce Weindruch leads a workshop on how organizations can capitalize on their history. This week, I had the pleasure of joining our CEO Bruce Weindruch in Detroit at the ComNet16: Driving Change conference. The History Factory led a pre-conference workshop for the Communications Network’s annual event. Senior communication leaders from nonprofits and foundations around the…

Read More ›

Listening to History vs. Histrionics

Oral histories—extended interviews that capture the “you are there” feel of an executive’s career —enrich an organization’s bank of heritage assets to be leveraged in support of corporate transformation, change management, and a host of other goals. Capturing foundational stories that exemplify corporate values and “hero” stories, including lessons learned from setbacks, before they are…

Read More ›

  1. 1
  2. 2