Why Archives Matter

The traditional rationale to persuade organizations to build a corporate archive is that you need to do it for history; serving posterity was justification enough to open the corporate checkbook. Nowadays, it is no longer sufficient to remind people of their social and communal “duty,” as companies have an obligation to stakeholders to provide more…

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Corporate Storytelling: the 7 Tips for Audience Engagement #6 – Crafting Details and Scenes, not Dates and Statistics

Remember that interesting couple you met at the party, the ones from my last blog installment? Well, picture this: you come home from that same party and tell your wife that you’d like to invite them over for dinner sometime. “Okay, but which couple?” she replies. “We met a ton of people tonight, Charles.” “Joel…

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A Sustainable Infrastructure for Corporate Storytelling: Craft Foundational Narratives

In my last blog post, I shared the first step toward the development of a sustainable storytelling program: Confirm the Vision. The alignment achieved during this process—of program goals, target audiences, metrics and behaviors to be encouraged, and key messaging— provides the critical business lens for an organization to focus its investments to capture, interpret…

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