A Sustainable Infrastructure for Corporate Storytelling: Craft Foundational Narratives

In my last blog post, I shared the first step toward the development of a sustainable storytelling program: Confirm the Vision. The alignment achieved during this process—of program goals, target audiences, metrics and behaviors to be encouraged, and key messaging— provides the critical business lens for an organization to focus its investments to capture, interpret…

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Your future employee engagement could be in your past

Organizations invest upwards of $550 billion annually to achieve employee engagement, but 70% of U.S. employees are still not engaged.* It’s a staggering investment that has risen to boardroom visibility because research confirms that employee engagement is at the root of productivity, profitability, growth and other tangible business measures. Look beyond engagement to authentic engagement…

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The 5 Most Valuable Corporate History Materials to Use for Research

From your corporate website and social media to collateral and presentations, there are endless opportunities to highlight your corporate history. But actually undertaking the research is a daunting task for many. While everyone on your team might have a general understanding of your company’s history, finding the actual information can be a difficult, time-consuming task. Here…

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Beyond the History Video and PowerPoint: Four Proven Ways to Use Storytelling in Your Onboarding and Training Programs

Corporate onboarding and training programs increasingly emphasize using storytelling as a best practice to help messages stick. Many companies are reconfiguring their learning model to ensure that their people come out of training informed and engaged. Often, a video or a few presentation slides dedicated to the history of the organization is as deep as…

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Papers of Senator Jeff Bingaman Move to Permanent Home at the University of New Mexico

The papers of Jeff Bingaman, a 30-year U.S. senator from New Mexico, have moved to their permanent home at the University of New Mexico’s Center for Southwest Research and Special Collections. The History Factory inventoried the Senator’s legislative files to prepare them for use. The series consisted of more than 800 linear feet of materials…

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