Mixed Messages

By: Scott McMurray There we were with a couple weeks’ worth of conference calls with the client’s technology crew under our belts. We had been ironing out the fine points involved in inserting QR (quick response) codes in our latest corporate history book. These included some pretty cool links to extended video clips and audio…

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During the past year, The History Factory has enjoyed the privilege of working with CME Group, the world’s largest futures and derivatives exchange. When the Chicago Mercantile Exchange merged with the New York Mercantile Exchange (NYMEX) and its downtown neighbor, the Chicago Board of Trade (CBOT), The History Factory was called upon to weave the…

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BP: Beyond Core Values

When BP’s “Beyond Petroleum” image campaign was running full throttle a few years ago, I remember cornering a company lawyer. What was wrong with being a petroleum company, and being the best one they could be? He shrugged. Oil was so 20th century; the company’s C-suite was focused on a future increasingly powered by alternative…

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BP: Beyond Core Values

When BP’s “Beyond Petroleum” image campaign was running full throttle a few years ago, I remember cornering a company lawyer. What was wrong with being a petroleum company, and being the best one they could be? He shrugged. Oil was so 20th century; the company’s C-suite was focused on a future increasingly powered by alternative…

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Square Deal to Done Deal: Leveraging History to Change the Future

President Obama reached back nearly 100 years in our nation’s history—to Teddy Roosevelt’s Square Deal from the 1912 presidential campaign—to demonstrate how long American political agendas (both Republican and Democrat) have listed expanding health care coverage as a key reform. The push to pass healthcare reform was a hard slog, but the President prevailed, using…

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