Advertising During Your Anniversary: Authenticating and Strengthening Brands by Communicating Substantive Content

Several leading brands are leveraging their anniversaries in their advertising. Especially in 2012, a year packed with major anniversaries, the airwaves and digital and print media are saturated with celebratory and commemorative anniversary messages. But what is the value of this type of consumer communication, and what does it achieve? At The History Factory, we…

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Winners and Losers: What October Baseball and Penn State Football Can Teach Us about Leadership, Reputation and Brand Management

October in America is an exciting month for sports. Major League Baseball is finally getting interesting, college football and the NFL are heating up, the NBA and NCAA basketball are getting ready to hit the court and the NHL has tagged back into the Let’s-Shaft-Our-Customers-and-Tarnish-Our-Reputation Ring. Of course here in the Washington, D.C. area, we…

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America Eats…And Discovers

By Adam Nemmet My colleague Scott McMurray recently wrote an excellent post about the Works Progress Administration (WPA) and the program’s vital role in Depression-era rebuilding of our nation’s economy and infrastructure. I’d like to piggyback on that and write about the WPA’s vital role in my dinner last week. Operating out of the same…

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Mixed Messages

By: Scott McMurray There we were with a couple weeks’ worth of conference calls with the client’s technology crew under our belts. We had been ironing out the fine points involved in inserting QR (quick response) codes in our latest corporate history book. These included some pretty cool links to extended video clips and audio…

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During the past year, The History Factory has enjoyed the privilege of working with CME Group, the world’s largest futures and derivatives exchange. When the Chicago Mercantile Exchange merged with the New York Mercantile Exchange (NYMEX) and its downtown neighbor, the Chicago Board of Trade (CBOT), The History Factory was called upon to weave the…

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BP: Beyond Core Values

When BP’s “Beyond Petroleum” image campaign was running full throttle a few years ago, I remember cornering a company lawyer. What was wrong with being a petroleum company, and being the best one they could be? He shrugged. Oil was so 20th century; the company’s C-suite was focused on a future increasingly powered by alternative…

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