Start With the Future and Work Back: A Heritage Management Manifesto provides a founder’s view into the Heritage Management industry from the perspective of its founder, Bruce Weindruch.

The book tells stories about ways in which leading global organizations are leveraging their heritage assets to advance their business agendas, raise brand awareness, engage and inspire employees, and spark growth. Start With the Future and Work Back makes a case for applying heritage management as a strategic discipline that enables organizations to differentiate themselves, drive growth and remain relevant in an increasingly competitive global economy.

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