A traditional timeline approach to corporate history often answers the question “What happened?” But when you watch a movie, read a book or listen to a compelling anecdote told by a friend, you’re not wondering, “What happened?” You’re wondering, “What happens next?” That’s the hallmark of a good story told well.
A successful organization has been through the ups and downs, wins and losses and dramatic upheaval of any brave hero of print, stage or screen. There’s a great story there that should lead an audience to the most compelling question of all: “What happens next?”
The History Factory tells an organization’s story with techniques as time-tested as Homer, Shakespeare and the latest Hollywood blockbuster. Our StoryARC™ methodology results in a narrative of your organization that is not only informative, but genuinely entertaining.
The Art of Storytelling
“People are 22 times more likely to remember and internalize a “story” as opposed to a series of facts or bullet-points.”
—Jerome Brunner “Actual Minds, Possible Worlds”