Experience shows that companies that embrace history as a mechanism to chronicle their story are often the same ones cited as among the world’s leading innovators, greatest places to work, environmental stewards, value creators and most valuable brands. In working with them, we apply tools commonly seen in world-class literature, theatrical production or film to…

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The Hidden (in Virginia) Story of Brooks Brothers

by Nancy McKeon on Fashion Washington

The venerable men’s clothier Brooks Brothers has been a fixture in New York since being founded there in 1818. But it can be argued that the beating heart of the company resides some 20 miles west of Washington, D.C., in an industrial park in Chantilly, Va. That’s where the official Brooks Brothers historical archive resides

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The wooden desk that FDR worked at during his eight-year stint as a business executive is being donated to the Franklin D. Roosevelt Library and Museum in New York’s Hudson Valley. Weindruch’s company helped Zurich put together an exhibit featuring the FDR desk at the company’s North American headquarters in Schaumburg, Ill. The desk will be on display until…

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It may be the only room of its kind in the world: A sprawling space displaying 50 scale models of a single company’s far-flung factories and other facilities. The problem is Goodyear Tire & Rubber Co. doesn’t know what to do with it. Bruce Weindruch says venerable companies like Goodyear can have a problem with their past,…

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When Bruce Weindruch, founder of a D.C. area business called the History Factory, told me it was Prof. Wall who launched him on his career path chronicling the history of business, well, let’s just say Bruce and I had a lot to talk about. Weindruch is a business-history junkie who can wax for hours on…

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To resurrect itself as a style icon, Brooks Brothers – which has dressed Hollywood stars and US presidents from Abraham Lincoln to Bill Clinton – needed to remind the world of its heritage. “The book [Generations of Style] was a way of returning to the founder’s mission to make beautiful clothes of the best quality.”

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