Recognize it or not, manage it or not, all the history of any organization—what is said and done, how and by whom—brands that organization. What both insiders and outsiders expect from that organization, and what they feel about it and how they interact with it, has been shaped as all its history rolls up to become its heritage. At The History Factory, we call this “the brand of heritage.”
Every organizational initiative is either significantly enabled or constrained by its heritage. Understanding and using heritage takes on added importance when organizations are managing change, whether to handle a crisis, initiate new business strategies, revitalize a brand, fix what’s broken, try something entirely new or make history.
Are we saying this just because we are The History Factory? Actually, after nearly 30 years we still are The History Factory because so many clients realize how much heritage influences their ability to get the job done—including: business practices and rituals, defining leadership, organization and values, and key decisions, innovations and events that shape the organization or change it.
Heritage Strategy and Consulting from The History Factory helps:
- Celebrate and reinforce what’s working through everyday communication to employees and customers, often in conjunction with anniversaries and milestones
- Pursue specific business objectives and projects where heritage helps educate, motivate and publicize
- Support major strategic initiatives, including:
- Enhancing executive leadership
- Improving business performance through stronger individual employee performance
- More clearly defining and promoting authentic brands
- Adapting to changing employee and customer demographics
- Informing and supporting plans to “make history” to their history
Heritage Strategy and Consulting Services:
All services of The History Factory are original projects, designed to meet each client’s needs. Our list of services is suggestive, based on common project elements.
Ready to find out more? Contact Jason Dressel, Vice President of Business Development, at 703.631.0500 or via email at jdressel@historyfactory.com. You may also request case studies and a full capabilities kit using our simple contact form.
