Bruce Weindruch
Founder & CEO
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Bruce Weindruch, The History Factory’s founder and CEO, has revolutionized corporate America’s use of history. Bruce’s unique background, blending history and business, has given him the insights to help major corporations, nonprofit organizations and associations use historical resources to benefit their bottom line.

As The History Factory’s chief strategist and creative force, Bruce applies his extensive experience as a historian and keen perspective as a businessman in advising organizations on how they can make their history work for them. He is also a regular contributor to Business History Matters, the official blog of The History Factory.

Bruce received his B.A. in American Civilization from Grinnell College and attended the George Washington University/Smithsonian Affiliation Ph.D. program. Before founding The History Factory in 1979, he was a staff member at the Smithsonian’s National Portrait Gallery, a Smithsonian Associates faculty member, and a director of the Museum Education Roundtable.

Founder’s Tour

Blog 

Business History Matters, the official blog of The History Factory.

Recent Notable Press

Corporate History Becomes a Business of Its Own, The Washington Post, October 5, 2009.

Remember The Lehman, Forbes, September 14, 2009.

CEOs Say: How To Be An Executive Blogger, Forbes, August 10, 2009.

Good Enough for an Oscar, The Financial Times, May 18, 2009.

Spectacular Business Ascensions and Tumbles, Forbes, May 7, 2009.

Marketers Make Depression the Latest Fad, Brandweek, February 2, 2009.

What's Selling? The Great Depression, Business Week, November 6, 2008.

Celebrate the Past by Looking Forward, The Financial Times, August 7, 2008.

A Rummage in the Corporate Attic, The Financial Times, July 23, 2008.

Authenticity: Is It Real or Is It Marketing?, Harvard Business Review, March 2008.