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The History Factory in the News
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| Worried About the Future? Companies Turn To Corporate History To Bolster Confidence During Economic Crises |
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Oct 29 2008 |
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In the midst of a financial crisis, more and more companies are integrating their corporate history into messaging to reaffirm that they have seen, survived, and often grown through recessions and other economic downturns. The History Factory, the world's leading heritage management firm, has released a new product, The Heritage "S.W.A.T.," to help companies take advantage of their corporate history. |
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| AEP Unveils the Power of Its History |
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Dec 6 2006 |
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The History Factory Announces Its Role in the Creation of AEP’s Museum Highlighting 100 Years of Leadership in the Electric Utility Industry |
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| Bruce Weindruch Examines Campbell Soup's Early Leadership |
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Jun 28 2010 |
Investors Business Daily
The History Factory's Founder explains how John Dorrance set Campbell Soup aside from the competition and lay the roots for its modern form. |
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| Bruce Weindruch Examines How A Company's Legacy May Cast Shadow |
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May 11 2010 |
Wall Street Journal
The History Factory's Bruce Weindruch goes into depth on Goodyear, models of its old plants, and how venerable companies like Goodyear can have a problem with their past, "because their history overshadows them." |
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