Picture this: A client tells us, “Hey, our CEO would really like to render our organizational history in the form of an 8-minute video incorporating a giant light box, a bunch of sand, and a gorgeous Ukrainian performance artist. Whaddya think?”
Now, when organizations choose to celebrate and recognize their collective histories, there are several tactics that typically come to mind: books, documentaries, exhibits, Web sites.
These are all fantastic and effective ways to explore corporate histories. But what happens when we’ve already produced a book and there’s still more story to tell? What happens when a company wants to move beyond the ordinary and communicate their stories in an innovative way?
We get extraordinary requests—like the one above—all the time. So we tell our client we’ll see what we can do. As luck would have it, I went to summer camp with a Ukrainian sand-artist named Kseniya Simonova, and she was good enough to help us out.
Just watch this video of Kseniya’s remarkable interpretation of Germany’s historic WWII invasion of Ukraine . . .
Quick disclaimer: I did not actually go to summer camp with this woman, and we’ve never had a client specifically ask us for an interpretive historical sand animation. But still . . .
The moral of the story is that there are an infinite number of seemingly outlandish but ultimately highly effective and affecting ways to render a given story. Our thirty years of experience show that when corporations couple content-rich communication vehicles (like books and exhibits) with more impressionistic and imaginative methods, the messaging is all the more powerful.
Forging emotional connections with audiences that matter is not an easy thing. Sometimes, it takes a truly wild idea to really give a message its necessary resonance.