Story Banks

Storytelling Tools That Support Communications Campaigns

Your company’s heritage is a powerful asset that, when used correctly, provides authentic content for corporate communications.

Story banks, or collections of stories, icons and imagery arranged around key themes, provide a rich content resource that can be deployed across a variety of channels ranging from advertising to training to social media. A story bank ensures contemporary and historic content is interpreted in the context of current positioning and is used consistently across all channels. Whether you’re briefing your agency, pulling content for media needs or sharing a story internally, story banks arm you with the right content for the right moment.

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Story Banks

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The Eyewitness

February 12th, 2013

In any good murder mystery drama, the plot hinges on the eyewitness. Was there a witness? What did they… Read More