Sometimes clients don’t need a book, a video or a website. They don’t need a new vehicle to deliver content, what they need is more content for their existing vehicles. In the last decade especially, social media has provided unprecedented means and access for organizations to curate and publish content, but it’s also created a constant pressure to have substantive, authentic content. Now more than ever, content is king.
The History Factory builds story banks—collections of stories, icons and imagery arranged around key themes or topics—that give clients a resource they can deploy. A story bank ensures both more contemporary and historic content is interpreted in the context of current positioning and, like a graphic standards or brand book, that there is consistent, legally approved and accurate use across agency partners, internal resources and locations.
Whether for briefing your new agency, pulling a fact for a media need, or sharing a story for presentations and speeches, story banks arm communications teams with the right content for the right moment.