Our Identity

The History Factory’s unique brand identity generates a lot of interest and questions relating to its complexity and detailed artwork. To give a little insight into the logo, we need to start with “The Art of Storytelling” - a concept that’s is foundational to The History Factory brand. Great storytelling is at the heart of everything we do, and we’ve expressed this concept throughout our brand identity, with the most notable element being our logo.

The Clock

Symbolizes time and history, both as a timekeeping instrument and as a historical representation. The clock also contains “Est. 1979” above the face, and the time references The History Factory’s December 12, 1979 founding date.

The Factory

Symbolizes both a place of commerce and industry, and The History Factory name.

The Digital Screen

Symbolizes technology and the future. The screen graphic includes a reference to a timeline and the words “Start with the Future and Work Back.”

The Clouds

Represent unbounded creativity and our goal of always striving to reach new heights.

The Bridge

Pays homage to The History Factory’s previous “H” logo, which had a bridge element to convey time passing. The bridge also contains architectural detail from the original “History Factory,” the building in Columbia Heights where the company was based from 1989 to 1995 (and which prompted the name change from IDG to The History Factory).