Corporate Storytelling: 7 Tips for Audience Engagement #4 — Starting Before Your Founding Date

Let’s recap. In the first three installments of this corporate storytelling series, I defined what is and is not storytelling, discussed the raw source material that informs our stories, and explored the idea of delivering unique stories for different target audiences. How about we finally discuss the story crafting process itself? You’ve got a blank…

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A Turnaround Based on A Story

Brooks Brothers’ collection of stories is not one of an organization who was the conservator of American values, says Bruce Weindruch. No, they’re clothing innovators. Without having revisited their rich heritage with a new point of view, this important distinction might not have been made, nor known. As Bruce explains in this video case study, the clothier’s…

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