Presidential Elections and a Brief History of Emerging Technologies

Throughout our history, presidential elections continue to help introduce new and emerging technologies, demonstrating their application and setting the table for their broader commercialization. In fact, today’s presidential election marks the 60th anniversary of the use of computers to predict results. While polling–or even actual vote counts–may be questioned by some, those challenges are largely…

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Winners and Losers: What October Baseball and Penn State Football Can Teach Us about Leadership, Reputation and Brand Management

October in America is an exciting month for sports. Major League Baseball is finally getting interesting, college football and the NFL are heating up, the NBA and NCAA basketball are getting ready to hit the court and the NHL has tagged back into the Let’s-Shaft-Our-Customers-and-Tarnish-Our-Reputation Ring. Of course here in the Washington, D.C. area, we…

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Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan

Any corporation that is planning to mark an important milestone—whether 10 years or 150—needs to ensure that the messaging around the program is effective. Because corporate anniversaries are recognized at most every five or 10 years, and more likely every 25 or 50 years, it’s not like other marketing and communication programs, but instead something…

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In Search of the Big Idea: Things to Think About When Brainstorming Ideas For Your Company’s Anniversary

By Jason Dressel Companies routinely come to The History Factory and to historyfactory.com because they’re looking for ideas for their upcoming company anniversary. A common approach includes some combination of the following activities: Benchmarking what competitors have done Brainstorming ideas with an anniversary task force Just like how a boxer wins a match by landing…

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Corporate Anniversary Gifts

For many organizations, the “corporate anniversary gift” is just going to be another trinket in their arsenal of stuff, when it should really be an authentic expression of the anniversary itself. When you think “corporate anniversary gifts,” what comes to mind? Probably something you’ve seen before with a logo on it. A mug. A courier bag. A jacket. Maybe something a…

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Reflections at 10

This week marks my 10th anniversary at The History Factory. Ten years is a long time to stay at one place, especially since it seems that today’s young professionals are likely to have several different careers over a 30-year span, let alone work for multiple companies in the same industry.   I’ve been fortunate enough…

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Going Public

Although I’ve lived in the same town for four years now, I have yet to step foot in our public library. On the other hand, in the past couple of years I’ve been to quite a few libraries around the country where I’ve conducted business meetings or put some time in during a “working vacation.”…

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