Corporate Storytelling: Getting results through a sustainable infrastructure

Storytelling is hot. New business books, journal articles, conference topics and no less than five blog posts in my inbox over the past week confirm that corporate storytelling has achieved near-hype status. Communications firms seem to be falling over themselves to demonstrate what great filmmakers, authors and The History Factory already have at the core…

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Corporate Storytelling: 7 Tips for Audience Engagement #4 — Starting Before Your Founding Date

Let’s recap. In the first three installments of this corporate storytelling series, I defined what is and is not storytelling, discussed the raw source material that informs our stories, and explored the idea of delivering unique stories for different target audiences. How about we finally discuss the story crafting process itself? You’ve got a blank…

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