Sometimes when I tell people that I work for The History Factory, they ask me, “Oh, does that mean that you fabricate history?” The question they’re actually asking me is, “Are you a spin doctor?” And my answer is “no.” To have integrity, every story must be substantial and authentic, or else it belongs in…
Stories are not just for telling the past, but for revealing windows to the future. Connecting employee’s hearts and minds to the organization’s experience creates resonance in ways other tools cannot achieve.
Daily, businesses tough it out. Having a storyteller means battling it out for the future.
Implicitly, companies have long histories because they have been good at what they do. But, remembering what they have done well – and using that information – keeps the organization’s accomplishments relevant.
Telling a story is more than just facts – it’s about creating emotional resonance. For organizations, it’s not always an easy practice, but Bruce shares how a story can be remembered, long after it’s told.
A thoughtful story architecture can help an organization not only create an impactful narrative, but can also ensure it targets the exact intended audience. Hear a story of how it has worked before.
“Storytelling” is trendy, but it’s hardly a fad. Stories are one of the most ancient and timeless forms of communication in human history. Recently, I’ve heard all manner of marketing initiative lumped in with that sexy term, and I’m not sure it always makes sense. Is a television commercial always “a story”? What about blog…
In the modern age of a democratic business world, C-Suite leadership must understand the role content plays within an organization and the purpose it serves.
A leaders’ need for content is based on making great decisions. Using content as an organization’s information point creates clear differentiation while making emotional connections with stakeholders that supports inspiration for growth, communication of new ideas and making mid-course corrections.
Organizations invest upwards of $550 billion annually to achieve employee engagement, but 70% of U.S. employees are still not engaged.* It’s a staggering investment that has risen to boardroom visibility because research confirms that employee engagement is at the root of productivity, profitability, growth and other tangible business measures. Look beyond engagement to authentic engagement…