Superstorms: The Multifaceted Soul of Storytelling

Storytellers rely on conflict. It’s the central motivator in any good plot. Without conflict people simply don’t care—readers stop reading, moviegoers stop watching (and ask for their money back), and audiences stop “Following.” Narrative conflict is developed and identified according to certain predefined tropes, namely: Man vs. Man (Rocky), Man vs. Society (1984), Man vs….

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Advertising During Your Anniversary: Authenticating and Strengthening Brands by Communicating Substantive Content

Several leading brands are leveraging their anniversaries in their advertising. Especially in 2012, a year packed with major anniversaries, the airwaves and digital and print media are saturated with celebratory and commemorative anniversary messages. But what is the value of this type of consumer communication, and what does it achieve? At The History Factory, we…

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Winners and Losers: What October Baseball and Penn State Football Can Teach Us about Leadership, Reputation and Brand Management

October in America is an exciting month for sports. Major League Baseball is finally getting interesting, college football and the NFL are heating up, the NBA and NCAA basketball are getting ready to hit the court and the NHL has tagged back into the Let’s-Shaft-Our-Customers-and-Tarnish-Our-Reputation Ring. Of course here in the Washington, D.C. area, we…

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Virtual Exhibits 101

By Sara Eagin Virtual exhibits are increasingly becoming part of the discussions we have with clients about museum and exhibit solutions. It’s a topic of discussion both for companies in the process of building a museum or exhibit, and those just beginning to think about developing one. A few reasons why virtual exhibits are becoming increasingly relevant…

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Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan

Any corporation that is planning to mark an important milestone—whether 10 years or 150—needs to ensure that the messaging around the program is effective. Because corporate anniversaries are recognized at most every five or 10 years, and more likely every 25 or 50 years, it’s not like other marketing and communication programs, but instead something…

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In Search of the Big Idea: Things to Think About When Brainstorming Ideas For Your Company’s Anniversary

By Jason Dressel Companies routinely come to The History Factory and to historyfactory.com because they’re looking for ideas for their upcoming company anniversary. A common approach includes some combination of the following activities: Benchmarking what competitors have done Brainstorming ideas with an anniversary task force Just like how a boxer wins a match by landing…

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Corporate Anniversary Gifts

For many organizations, the “corporate anniversary gift” is just going to be another trinket in their arsenal of stuff, when it should really be an authentic expression of the anniversary itself. When you think “corporate anniversary gifts,” what comes to mind? Probably something you’ve seen before with a logo on it. A mug. A courier bag. A jacket. Maybe something a…

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