Founder’s 150th Birthday
Fuels Employee Engagement
The Firestone Tire & Rubber Company pioneered tire development in the early days of the automotive industry. As founder Harvey Firestone’s 150th birthday approached, Firestone, now part of the Bridgestone family of companies, wanted to celebrate Harvey’s timeless values and lasting impact. Firestone looked to History Factory to help tell Harvey’s story in a way that could be leveraged broadly and consistently, and also adapted for different geographies and business functions.
After extensive research in the Firestone Archives, History Factory identified a number of foundational stories and historical speeches, videos and images that showed the extent of Harvey Firestone’s influence on his company and the rubber industry. One example is a speech Harvey gave to industry attendees at one of the first Indianapolis 500 races, which included insights as relevant today as they were in 1931.
From this and other historical insights, History Factory put together a comprehensive program to help Firestone achieve various goals. The program included short stories, videos, banners, signage, social media posts and multimedia archival assets, housed in a toolkit to allow users from different countries and business units to easily access and leverage this authentic content. In addition, History Factory is building and managing the Firestone Archives.
More than 75 global Firestone offices requested the toolkit to drive a variety of programs and communications. These included presentations at various internal and customer meetings, collateral materials, social media posts, and press activity for local, national and global media. The speech from the 1931 Indy 500 was resurrected at the Indianapolis 500 in 2018, where great-grandson Nick Firestone read Harvey’s speech to more than 1,000 event attendees.