Authentic D.C.

If you’re visiting the nation’s capital, odds are you’ll spend some time exploring monuments and museums or sampling local dining establishments you find on Yelp or Facebook. But what about the local D.C. experience? To welcome you to our hometown in an authentic History Factory way, our team has put together a list our favorite…

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Authentic Chicago

The Bean. Willis Tower. Wrigleyville. The Metropolis of the Midwest has a lot to offer for tourists. But what about the local Chicago experience? The authentic Chicago. We’re talking about the restaurants, bars and activities that will give you a true local experience. To welcome you to the Second City—and History Factory’s third—we’ve put together…

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The Pursuit of Authenticity

Authenticity is the latest craze to seize the interest of marketers, led by ever-changing customer attitudes toward what brands they support. According to Stackla’s 2017 Consumer Content Report, authenticity is a critical deciding factor in brand choice. image: Stackala The report, based on more than 2,000 consumer surveys in the United States, UK and Australia,…

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Why Authentic Content Matters: Part One

You may have noticed our new tagline at The History Factory: Leading the Authentic Content Revolution. It’s a line conceived through a lot of research (and a bit of soul-searching) inside and outside our company. It’s a recognition that all our people—researchers, curators, creatives, archivists, account service, writers, editors—are aligned around the pursuit and application…

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