A Sustainable Infrastructure for Corporate Storytelling: Confirm the Vision

In my previous blog entry, I outlined the process needed for organizations to establish a sustainable storytelling infrastructure. Today, let’s take a closer look at the first step. Unlike Field of Dreams, in which Ray Kinsella follows the voice that says, “Build it and they will come,” a sustainable storytelling infrastructure requires more than hope…

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A Turnaround Based on A Story

Brooks Brothers’ collection of stories is not one of an organization who was the conservator of American values, says Bruce Weindruch. No, they’re clothing innovators. Without having revisited their rich heritage with a new point of view, this important distinction might not have been made, nor known. As Bruce explains in this video case study, the clothier’s…

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