How to Sell Your Company’s Anniversary to Your Boss’ Boss

One of the challenges of planning your company’s anniversary is rallying company leadership. Pitching your company’s anniversary to your boss or your boss’ boss should be handled no differently than any other business venture or investment. When approaching the leaders of your company, come prepared with a clear framework, plans for defining and measuring success,…

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Why Authentic Content Matters: Part One

You may have noticed our new tagline at The History Factory: Leading the Authentic Content Revolution. It’s a line conceived through a lot of research (and a bit of soul-searching) inside and outside our company. It’s a recognition that all our people—researchers, curators, creatives, archivists, account service, writers, editors—are aligned around the pursuit and application…

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Employing Purpose

Millennials have made it abundantly clear that a brand’s purpose—its “reason for being”—is a significant motivator when making purchasing decisions. Brands like Toms have strong, passionate consumers who want not only the extrinsic benefits of well made, stylish clothing, but also the intrinsic satisfaction of knowing that their purchase served a greater purpose. But does…

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