History Factory Executes Long-Term Succession Strategy
Jason Dressel promoted to president, partners with Chairman and CEO Bruce Weindruch to position the firm for the future
CHICAGO – February 8, 2021 –History Factory has promoted Jason Dressel to president, a new position. Formerly a managing director with the firm, Dressel will partner with History Factory’s leadership team and Founder, Chairman and CEO Bruce Weindruch as they execute a long-term succession plan to prepare the firm for a new era. History Factory is an agency that helps major organizations employ their most underused assets — their history and heritage — to enhance and transform strategy, brand positioning, marketing, and communications that drive measurable results. The firm is a PR Week Awards 2021 finalist for Outstanding Non-Traditional Agency.
“The challenges of the last 12 to 14 months have executives thinking about how to build greater resilience into their business models,” Weindruch said. “Jason’s promotion is not only a recognition of his considerable individual achievements. It is an organizational shift toward greater sophistication, more openness to new people and ideas, and a more assertive approach to the marketplace that will help History Factory remain fresh and relevant for the next generation of clients.”
For 41 years, History Factory has studied and documented major corporate leadership transitions and helped many organizations develop narratives to support succession planning and to authentically communicate change and continuity. The firm is preparing to publish new research-driven insights into leadership transitions early this year. It leaned on this experience to craft its own succession strategy.
“First among the most valuable assets of History Factory is the intense loyalty of our employees and their commitment to our clients,” Dressel said. “Our new structure will create more opportunities for our people to grow within the organization, which will position us to bring in new talent with more diverse points of view.”
“When I founded History Factory 41 years ago, it was a great idea,” Weindruch added. “Jason came along at the midpoint of our journey and helped us build a great company. He is absolutely the right person to lead our firm and the industry into the future. I’m proud of where we’ve been and even happier about where we are headed.”