Welcome to the new History Factory website. Click to learn about the new design.

Einstein on Authenticity: Part One

Bruce Weindruch, CEO of History Factory and author of the book Start with the Future and Work Back: A Heritage Management Manifesto, recently sat down with Arthur Einstein, the reknowned ad executive who was an integral part of the U.S. advertising landscape for more than 30 years at agencies such… Read More

The History of PR in Chicago: Corporations, Agencies and the People Who Shaped It

Last week I had the honor of participating in a fascinating discussion about the history of public relations in Chicago, moderated by my good friend Ron Culp from DePaul University. More than 50 senior leaders of the Public Relations Society of America gathered at the historic Women’s Athletic… Read More

History Unearthed, History Made, and the Connection Between the Two

This week, we learned that Orville and Wilbur Wright’s century-old patent for their Flying Machine was unearthed at the National Archives office in Kansas City, Mo., after having gone missing for nearly four decades. The news was heralded by media and pundits as the finding of… Read More

A World-Class Webpage for A Growing Business

Welcome to the new and improved historyfactory.com. I’m delighted to share our new site for several reasons and I suspect that anyone who spends time reviewing it will agree why. First, this site is our most visually inspiring to date. It showcases the great work The History Factory team has… Read More

Why did McDonald’s ‘Signs’ ad captivate America? Simple, straightforward storytelling

Have you seen the McDonald’s “Signs” advertisement? I’d be surprised if you haven’t seen it, talked about it, or at least read about it. When I first saw it in January, I knew it was going to create a buzz. And it has. Ever since its debut during the… Read More

Company Foundings on April 1: Prank or Practicality?

It’s April 1, 1891. Twenty-nine-year-old William Wrigley Jr. founds his namesake company in Chicago. Was the April Fool’s Day date a coincidence, or an indication of Wrigley’s sense of humor? Perhaps there’s another reason why Wrigley and so many other American companies, including Apple, share an April 1 founding date. Read More